Our Journey
From humble beginnings to industry innovation
Pioneering Clean Since 2015
Bright White began as a small family business in Lahore, Pakistan, with a vision to create detergent products that deliver superior cleaning performance while being gentle on fabrics and the environment.
Our founders, with decades of experience in chemical engineering, recognized the need for a detergent that could tackle tough stains while preserving fabric quality and reducing environmental impact.
Through years of research and development, we've perfected our formulas to include advanced optical brighteners, eco-friendly ingredients, and long-lasting fragrance technology that sets new standards in the industry.