Our Story of Innovation

Bright White was founded with a simple mission: to revolutionize laundry care through cutting-edge technology, sustainable practices, and uncompromising quality. Discover our journey from a small startup to a trusted household name.

Our Journey

From humble beginnings to industry innovation

Pioneering Clean Since 2015

Bright White began as a small family business in Lahore, Pakistan, with a vision to create detergent products that deliver superior cleaning performance while being gentle on fabrics and the environment.

Our founders, with decades of experience in chemical engineering, recognized the need for a detergent that could tackle tough stains while preserving fabric quality and reducing environmental impact.

Through years of research and development, we've perfected our formulas to include advanced optical brighteners, eco-friendly ingredients, and long-lasting fragrance technology that sets new standards in the industry.

Multi Promocoy Revival

Our Values

The principles that guide everything we do

Innovation

We continuously research and develop new formulas to stay at the forefront of cleaning technology, ensuring our products deliver exceptional results.

Sustainability

Our commitment to the environment drives us to use biodegradable ingredients and eco-friendly packaging, reducing our ecological footprint.

Quality

Every product undergoes rigorous testing to meet our high standards, ensuring consistent performance and customer satisfaction.

Community

We believe in giving back to the communities we serve through local initiatives and supporting sustainable practices.

Our Leadership

Meet the dedicated team behind Bright White

Ali Zia

Founder & CEO

With over 10 years in marketing and research, Ali Zia leads our innovation efforts and strategic direction.

Umair Zia

Operations Director

Manages our manufacturing processes and ensures efficient production while maintaining quality standards.

Arslan Waris

Head of HR

Responsible for Team development and quality assurance.

Sara Malik

Customer Relations

Leads our customer service team and ensures every client receives exceptional support and service.

Our Milestones

Key moments in our journey of growth and innovation

Company Founded

Bright White established with a vision to revolutionize laundry care in Pakistan.

2015

First Product Launch

Introduced our flagship Trisafe washing powder with advanced cleaning technology.

2016

Expansion

Expanded our product line and distribution network across major cities in Pakistan.

2018

Sustainability Initiative

Transitioned to eco-friendly packaging and biodegradable formulas.

2020

Industry Recognition

Received multiple awards for product innovation and quality standards.

2022

New Facility

Opened state-of-the-art manufacturing facility with increased production capacity.

2024

Join Our Clean Revolution

Experience the difference that premium detergent technology can make in your laundry routine. Discover our products or get in touch to learn more about wholesale opportunities.

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